Practical notes on running Amazon as an operator, not a media buyer.
Amazon PPC · 6 min
Paid traffic cannot fix a weak main image, thin backend keywords, or a messy variation family. Here is the order we use before spend goes live.
Measurement · 5 min
ACOS tells you if a campaign is efficient. TACoS tells you if ads are building a brand or renting traffic forever.
Catalog · 4 min
A suppressed parent or a broken variation can wipe a week of revenue before anyone opens Seller Central. This is how we watch for it.